Topic of the Case Study: How should the transport of young people (20-30 years) be?
This evaluation consists of carrying out a “Design Thinking application based on a real problem to be solved”. In this assignment, students must fully apply the Design Thinking methodology.
· Goals: The objective of this evaluation is to stimulate students to enhance design thinking approach by using its methodology to address, analyze and solve underlying issues for users. Design Thinking methodology proposes a practical approach to innovate in a dynamic context. With Design Thinking, the development of innovative solutions that in turn relate to the real needs of users is facilitated, through a human-centered approach and not in abstract use cases, based on the realization of iterative tests with increasingly prototypes.
CONTEXTUAL INFORMATION: The design thinking framework helps inspire creative thinking and strategies to create user-friendly products and services that help solve a particular problem. It is important to note that the design thinking phases are not necessarily on a single, defined linear path. Different stages might spark new ideas or showcase new findings in the user journey that will inspire new iterations of phases that had already been completed. When using the different stages of the design thinking methodology, creators will constantly examine new and untested angles.
· Design Thinking Stage 1: Empathy -> At this stage in the design thinking methodology, designers sit down with real people and absorb their points of view, world, and introspections without bias. Methods: Interviews, Observations, Ethnography research, Personas, Empathy map, user journey map, stakeholder map, diary, …
· Design Thinking Stage 2: Define -> After empathizing, a designer integrates their researched understanding into the human-centric issue at hand and outlines the problem statement.
· Design Thinking Stage 3: Ideate -> The ideation stage leans heavily on the ability to invent. Managers who have captured the human experience fully during the empathy stage set out to ideate around creative solutions for solving the defined problem. Thinking outside the box is the name of the game, as, during this stage, managers often don’t worry about budget or scalability. Methods: Brainstorming methods (all ideas worthy), diverge and converge, … Design Thinking Stage 4: Prototype -> At this stage, the prototype of an idea is required. Prototypes can be sketches, models, or digital renders of an idea. Methods: Mockups, storyboards, keep it simple.
· Design Thinking Stage 5: Test -> The testing stage of the design thinking process requires real users to generate real data. Remember, design thinking is built upon a foundation of iteration, so many managers roll out multiple prototypes to test different change factors within their idea. Methods: ask to end-users and get feedback, understand impediments, what works?
· EXPECTED CONTENTS OF THE ASSIGNMENT
1) Statement of the problem.
2) Exploration. Desk research.
3) – Research Question. Formulating the challenge.
4) – Empathize Phase. Methods (or tools or techniques used): empathy map, ethnography, interviews, personas, safari service, observations/participant observation, user journey map, diary, stakeholder map, among others
5) Define phase. Insights from the methods/tools/techniques used
6) Ideation, Prototype and Test phases.
7) – Final Solution and Value Proposition.
FORMAT: The written assignment must meet the following formatting requirements:
• Wordcount: 1400 words for the report.
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12 pts.
• Text alignment: Justified.
• Harvard Referencing System (if needed)