Google Ad Strategy

Please read This Case Study on Allbirds Google Ads Strategy.

What optimizations would you make to bring down CAC for Allbirds based on the data provided? Please use the $75 CAC example. Give 2-3 examples of optimizations or new campaign ideas, with explanation.https://www.sweetstudy.com/files/fileeditviewinsertformatdatatoolsadd-ons-jpg

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