4 Questions

1) Describe in detail how the ERRC (Eliminate, Reduce, Raise, Create) grid was applied in the Marvel case study to shift the company into a blue ocean space.

2) Describe and explain the CAGE Distance Framework.

3) How does Nobel Laureate Milton Friedman’s view of a firm’s social obligation tie in with shareholder capitalism? How does Friedman differ from Michael Porter’s views?

4) What is the Death of Distance Hypothesis? Is it true or false? Explain your answer.

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