Proposal Project

The purpose of this assignment is to begin drafting an internal business proposal that outlines how you will implement the solution to the problem you have identified in your organization.

There are several parts to this assignment, and each part has been explained and briefly outlined in the “Business Proposal Project Summary” resource. This document should be used as a guide to assist you with constructing key elements of the proposal. Word count guidelines are provided for each section of the business proposal. For this assignment, you will complete the Purpose Statement, Problem Statement, Data and Research Findings, Proposed Solution, Stakeholder Analysis and Benefits, and Implementation Methods sections of the business proposal. Utilize content that was generated in the Topic 1-4 assignments, as well as implementing instructor feedback, to complete the sections as noted below. Evidence of revision from instructor feedback will be assessed on the final business proposal.

  1. Purpose Statement (100 words) provides clear statement of why the business proposal is being made.
  2. Problem Statement (revised as needed from Topic 1 assignment feedback) including specific data (statistics and numbers) related to how the problem impacts the business. This part of the proposal should include the graph/chart/data you collected in Part 1 of the Topic 2 assignment.
  3. Data and Research Findings (250 words) should include a summary of what you learned from conducting research related to what has already been done to address the organizational problem. This part of the proposal should include the graph/chart/data you collected in Part 2 of the Topic 2 assignment.
  4. Proposed Solution (250 words) should include a summary of the top three problem solutions you considered to address the problem. In addition to including the graph/chart/data you collected in Part 3 of the Topic 2 assignment, this section should provide a succinct discussion of the pros and cons of implementing each of the top three solutions being considered to address the problem.
  5. Stakeholder Analysis and Benefits (500 words, revised as needed from Topic 3 assignment feedback).
  6. Implementation Methods (250 words) summarize specific strategies that will used to implement the problem solution, including time and costs associated with implementation.

It is important to include specific data throughout the business proposal. Include statistics that support the problem statement that can be used to establish and track goals; relate to specifics of implementation, timing, and cost; and illustrate stakeholder benefits. The proposal is an internal document that will be read by stakeholders within the organization where the problem exists, so keep this in mind and focus on this audience as you write. Within the Word document, include subsection titles to organize content according to the categories listed above to provide easy reference points for the reader.

Sheet1

A B D E
Rates Service Yes No
1. Why are you cancelling your auto policy? 48 1
2. Have you compared contracts? 3 46
3. Have you had a claim with USAA? 37 12
4. Is there an adverse driving history on the policy? 39 10
5. If USAA could match the rates would you stay? 48 1
The data was collected from one week’s calls of USAA Member Retention Team members
A B C D
Yes No Driving History Shared Risk
1. Have the statistics of the Member Retention Team been tracked? 1
2. What are some of the reasons rates are on the rise? 1 2
3. Has there been any additional training provided to the Member Retention Team? 1
4. Saved policies 9 40
The data was collected from an interview with Cheryl Graham
Solutions Potential of retaining members
Eliminate guaranteed renewal endorsement 5
Outsource servicing calls to an external call center 2
Educate members how insurance works 3
Conduct contract reviews with members 1
Review claims about satisfaction rates with members 4

Causation

Rates Service Yes No A B D E 48 1 Rates Service Yes No A B D E 3 46 Rates Service Yes No A B D E 37 12 Rates Service Yes No A B D E 39 10 Rates Service Yes No A B D E 48 1

 

 

 

 

Saved Policies

Yes No A B 9 40

 

 

 

 

USAA Solutions

Eliminate guarenteed renewal enorsement Outsource servicing calls to a third party call center Educate members how insurance works Conduct contract reviews wih members Review claims satisfaction rates with members 5 2 3 1 4

 

 

Causation

Rates Service Yes No A B D E 48 1 Rates Service Yes No A B D E 3 46 Rates Service Yes No A B D E 37 12 Rates Service Yes No A B D E 39 10 Rates Service Yes No A B D E 48 1

 

 

 

 

Saved Policies

Yes No A B 9 40

 

 

 

 

USAA Solutions

Eliminate guarenteed renewal enorsement Outsource servicing calls to a third party call center Educate members how insurance works Conduct contract reviews wih members Review claims satisfaction rates with members 5 2 3 1 4

 

 

Causation

Rates Service Yes No A B D E 48 1 Rates Service Yes No A B D E 3 46 Rates Service Yes No A B D E 37 12 Rates Service Yes No A B D E 39 10 Rates Service Yes No A B D E 48 1

 

 

 

 

Saved Policies

Yes No A B 9 40

 

 

 

 

USAA Solutions

Eliminate guarenteed renewal enorsement Outsource servicing calls to a third party call center Educate members how insurance works Conduct contract reviews wih members Review claims satisfaction rates with members 5 2 3 1 4

 

 

The very first chart indicates the results of a week’s worth of calls whereby I called the members of USAA Member Retention Team. It reflects that most of the people leave the team due to rates rather than the services offered. The data also indicates that a majority of the team members never looked into the contract given to them by USAA or any other provider. According to the chart, three times as many of the members leaving either had a claim or a negative driving record. Only one member said that they would want to stay with USAA if the rates were adjusted. The second chart shows that the rates have doubled mainly due to the claims that people had more than their driving history. Other the USAA team monitoring their statistics, they also attend annual trainings. In the interview, Cheryl Graham believed that elimination of the guaranteed renewal endorsement would be the best solution to the issue, and would mainly affect the members who do not have a negative driving history (Graham, 2018). The second best solution would be reviewing the claims about satisfaction rates with the team members, folowed by educating the members on how the insurance works. The other solutions would be outsourcing servicing calls from an external call center and also conducting contract reviews with customers. Reference Graham, C. (2018, August 6). USAA Rates [Telephone interview]

Causation

Rates Service Yes No A B D E 48 1 Rates Service Yes No A B D E 3 46 Rates Service Yes No A B D E 37 12 Rates Service Yes No A B D E 39 10 Rates Service Yes No A B D E 48 1

 

 

 

 

Saved Policies

Yes No A B 9 40

 

 

 

 

USAA Solutions

Eliminate guarenteed renewal enorsement Outsource servicing calls to a third party call center Educate members how insurance works Conduct contract reviews wih members Review claims satisfaction rates with members 5 2 3 1 4

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