Please see instruction file. Be sure to follow the word count of 175 -220 words. Be sure your response sounds like a discussion and not a full blown paper. Only use the link below and the ebook as a source Chapters 11, 14. Again only use the ebook and link provided for this course via chegg. no other outside sources. Please choose a zip code in the USA.
Textbook: Marshall: Marketing Management
3RD EDITION, © 2019
By Greg Marshall
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