Marketers need to prepare for changes of the market environment proactively. Students should apply the competitive environment analysis framework to identify a microtrend that is subtle now but may have a tremendous impact in the future. It can be either Cultural, Demographical, Social, Technological, Economical, or Political (CDSTEP).

Each student will write an essay (less than 2 pages) to identify and analyze a microtrend. Cover the following points:

  1. What is the microtrend?
  2. Why is it important?
  3. What is the future and impact of this trend?
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