Final Paper

  • Create an international business or international  venture outside of the U.S. (e.g., export/import, franchising, manufacturing, joint venture, etc.)
    • Define the name, nature of the business, and brief background of the company and industry. Be sure this venture is created and is unique and innovative.
    • State the specific target market for the venture.
  • Create a strategic plan that includes the following (in any order you decide):
    • An analysis of the competitive advantage of your venture (Why will it be successful?).
    • A PESTLE analysis, or a similar business analysis process, of the host country.
    • A 6- to 12-month timeline of your venture’s expansion.
    • A list of SMART goals.
    • A summary of startup human resources and marketing concepts.
    • A SWOT analysis of the venture that evaluates at least four challenges and advantages and/or opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.).
      • Suggest recommendations to overcome the challenges and threats from the SWOT you conducted.

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