Operational Planning

Company Name: Samsung

Provide an example of a vertical or horizontal integration strategy that a firm applied it based on the reading from our Thompson text and the associated other material.  How did the integration aid the company in building competitive advantage? Explain what the advantages and disadvantages of applying that integration strategy are in the context of the company and given our course work during the week.

NOTE: Make sure you choose a company that has not been selected by one of your classmates.

Your initial response to the discussion question should be 200-250 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.

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