Consumer behavior

Biological (Drive Theory) and Psychological (Expectancy Theory) Motives/ Needs drive Consumers to purchase goods and services.

  1. Discuss in detail two (2) products that you purchased recently. How did the two (2) motivation methods (below) influence your product purchase?
    1. Biological Needs
    2. Psychological Needs
  2. Discuss in-depth the Type and Level of Involvement in the Purchase of – a Cell Phone or a Clothing Item. (see textbook p. 163 – 166).
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