Biological (Drive Theory) and Psychological (Expectancy Theory) Motives/ Needs drive Consumers to purchase goods and services.
- Discuss in detail two (2) products that you purchased recently. How did the two (2) motivation methods (below) influence your product purchase?
- Biological Needs
- Psychological Needs
- Discuss in-depth the Type and Level of Involvement in the Purchase of – a Cell Phone or a Clothing Item. (see textbook p. 163 – 166).