External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM)
External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM) Assignment Details:
Complete an External Factor Evaluation (EFE) and Competitive Profile Matrix (CPM) for “UNITEDHEALTH GROUP”.
Include analysis for competitive position, opportunities and threats and conclusions.
Book Reference
David, F., David, F., & David, M. (2019). Strategic Management Concepts and Cases A Competitive
Advantage Approach (17th ed.). Upper Saddle River: Pearson.
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